BrandDeepDive

Agentic Commerce

2 articles

Futuristic cityscape with AI entities interacting with holographic product displays, representing the impact of agentic commerce on brands by 2028.
Industry Picks

What Is Agentic Commerce and How Will It Impact Brands by 2028?

By 2028, one-third of all enterprises are projected to integrate agentic AI, fundamentally reshaping how consumers discover, evaluate, and purchase products, according to Salesforce .

Stella Moreno·June 19, 2026
A futuristic, interconnected global network with glowing data streams symbolizing AI-driven personalized brand discovery and consumer engagement, featuring a subtle AI brain.
Brand Spotlights

AI Personalization: Navigating the Shift from Search to Conversation in Brand Discovery

Artificial intelligence is transforming consumer discovery from search to conversational interactions, creating a risk of brand invisibility. Brands must adapt their data, content, and measurement strategies for AI-mediated environments and the emerging agentic commerce framework to remain discoverable.

Stella Moreno·March 30, 2026