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Industry Picks

Selections chosen by industry experts.

A split screen showing a lively TikTok feed with viral brand content and a packed stadium during the World Cup, illustrating the intersection of digital culture and major events.
Industry Picks

TikTok Fuels Brand Campaigns That Become Cultural Moments

During the 2026 World Cup, Levi's covered its stadium logos with sheets shaped like its iconic branding, then launched a viral campaign: 'NOTHING TO SEE HERE'.

Nina Kapoor· Jun 26· 2 min read
A futuristic advertising agency office where AI interfaces are subtly integrated, casting a moody atmosphere over the human workforce.

AI reshapes agency business models, study warns

Nina Kapoor · Jun 26
Elegant display of luxury watches with a focus on smaller sizes and intricate details at Watches and Wonders Geneva 2026.

Watches and Wonders Geneva 2026 Highlights Heritage, Smaller Sizes, and Subtle Innovations

Nina Kapoor · Apr 26
Close-up of a sterile eye drop bottle on a pharmaceutical production line, with blurred factory machinery in the background, symbolizing a nationwide product recall.

Millions of Eye Drops Recalled Nationwide Over Sterility Concerns

Nina Kapoor · Apr 4
A vibrant FIFA World Cup 2026 stadium filled with fans, with digital billboards displaying advertisements during a match.

FIFA's 2026 World Cup Boosts Ad Inventory with New Hydration Breaks

Nina Kapoor · Jun 19
A split image showing a shopper interacting with a futuristic digital interface and another shopper discovering a product in a vibrant physical store.

ADWEEK Commerce All-Stars 2026: Honoring Shopping Excitement

Despite record-breaking digital engagement, a recent ADWEEK survey reveals 40% of consumers still find their most 'exciting' shopping moments occur in unexpected physical retail discoveries.

Nina Kapoor· Jun 9· 3 min
Belmont Park racetrack undergoing a $550 million renovation with construction cranes and scaffolding against a sunset.

Belmont Park Begins $550M Racetrack Makeover Renovation Updates

Belmont Park is undergoing a $550 million reconstruction, transforming the historic racetrack into a five-story, 300,000 square foot facility.

Nina Kapoor· Jun 7· 3 min