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Brand Spotlights

In-depth profiles of established and emerging brands, exploring their history, values, and impact.

Blue Buffalo Unveils AI Tool for Dog Food Comparisons

Blue Buffalo has launched an AI-powered tool utilizing Google's Gemini model to help dog owners compare competitor dog food formulations with its Life Protection Formula. Users can upload images of dog food bags, and the tool analyzes ingredients and benefits across 60 different brands.

Stella Moreno· Sep 25· 2 min read

Explainers

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Stella Moreno · Nov 10

No Single "Best" Material: A Lifecycle Framework for Choosing Sustainable Packaging

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Engineering Prestige: The Four Sensory Dimensions That Make Luxury Packaging Feel Expensive

Stella Moreno · Nov 9

Luxury Pricing Explained: How Prestige, Value, and Anchoring Turn Price Into a Signal

Stella Moreno · Nov 8

Brand Extension or Sub-Brand? A Decision Framework for Growing Without Diluting

Stella Moreno · Nov 8

The Psychology of Scarcity and Exclusivity in Luxury Branding: How Rarity Becomes Value

Stella Moreno · Nov 7