Section

Brand Spotlights

In-depth profiles of established and emerging brands, exploring their history, values, and impact.

Brand Spotlights

Grasim Industries launches Sprng brand for textile and fashion

Grasim Industries, traditionally known for its industrial textiles, has committed over INR 500 crore to launch 'Sprng,' a direct-to-consumer premium fashion brand.

Stella Moreno· Jul 15· 3 min read

VegasBusiness: Climate Crisis Shapes Southern Nevada's 2026 Economy

Stella Moreno · May 3

Multiphase Digital IDEA Awards Recognize Innovative Strategies

Stella Moreno · May 3

AI for full-funnel marketing: Bridging the gap by 2026

Stella Moreno · Apr 16

7-Eleven to Close 645 Stores in North American Rebalance

Stella Moreno · Apr 15

P&G Announces Official WNBA Partnership in New Sports Marketing Strategy

Procter & Gamble has entered a new multi-year, multi-brand partnership with the WNBA, a move that signals a significant shift in how major consumer brands are approaching sports marketing.

Stella Moreno· Apr 8· 5 min

Phillip Prado overseeing the creation of Re/Done vintage-inspired denim in a sunlit, modern workshop, blending heritage craftsmanship with contemporary design.

Phillip Prado Revitalizes Re/Done Denim Americana Legacy

Re/Done's initial drop of 300 reworked vintage Levi's jeans sold out instantly, according to The Quality Edit .

Stella Moreno· Jun 29· 3 min

Analysis & Trends

AI security brands use docuseries to build consumer trust

Nina Kapoor · Jul 14

Explainers

What Are Brand Archetypes and Why Do They Build Consumer Loyalty?

Stella Moreno · Jul 17

What are brand reinvention strategies for market changes?

Stella Moreno · Jul 16

What are psychological principles of brand storytelling for loyalty?

Stella Moreno · Jul 15