Australian Market

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A digital storefront on Amazon Australia showcasing a wide array of colorful Korean beauty products like serums, masks, and cleansers, with diverse shoppers browsing on phones and tablets.

Amazon Australia Launches Dedicated K-Beauty Storefront

Amazon Australia has officially launched a dedicated K-Beauty storefront, centralizing access to dozens of popular Korean beauty brands. This strategic move aims to simplify discovery and purchase for Australian consumers while influencing the local beauty retail sector.

Sofia Duarte·April 3, 2026