Brand Protection

1 article

A split image showing authentic K-beauty products in a clean lab versus counterfeit products in a dimly lit market stall, highlighting the contrast between genuine and fake.

K-Beauty's Global Skincare Impact and Challenges

In 2024, a test purchase of K-beauty products on major US marketplaces revealed a shocking 90% counterfeit rate, despite the industry's booming $118.

Sofia Duarte·May 11, 2026