Cicaplast Baume B5

1 article

A split image showing a classic French pharmacy interior and a vibrant TikTok screen, symbolizing the fusion of traditional skincare with digital virality.

French Pharmacy Skincare's Global Surge: Authenticity Battles Mass Appeal

A single tube of La Roche-Posay's Cicaplast Baume B5, a once-obscure French healing cream, now sells every three seconds globally, largely thanks to viral TikTok reviews.

Sofia Duarte·June 19, 2026