Digital Engagement

2 articles

Consumers engaging with K-Beauty products and AR filters in a store during K-Beauty Week, highlighting the disconnect between digital experiences and sales.

K-Beauty Week: Experiential promotions don't boost engagement

Despite a 40% increase in K-Beauty brands offering AR try-on filters and virtual labs this National K-Beauty Week, average consumer spending per transaction remained flat year-over-year, according to

Sofia Duarte·May 10, 2026

Futuristic retail store with AI assistants and personalized digital displays enhancing customer shopping experience.

Technology

AI Reshapes Retail: Digital Engagement & Future Trends

In March 2026, AI-driven traffic to retailers' websites converted 42% more often than traffic from non-AI sources, marking a new era of digital commerce.

Victor Hale·April 27, 2026