Fifa

3 articles

Soccer players taking a mandatory hydration break on a World Cup field, with large digital billboards displaying advertisements surrounding the pitch.

World Cup 2026 Features Mandatory Hydration Breaks for Ad Time

For the first time in World Cup history, all 104 matches in 2026 will feature mandatory three-minute 'hydration breaks,' allowing in-game commercials.

Hugo Lambert·June 11, 2026

A futuristic 2026 World Cup stadium with a vast crowd, contrasted with an exclusive VIP box showing a high-priced ticket.

Industry Picks

2026 World Cup: Preparations and Sky-High Ticket Prices

A single Category 1 ticket for the 2026 World Cup final cost $10,990 when FIFA released its latest batch in April, according to The New York Times .

Nina Kapoor·June 6, 2026

Excited football fans in a vibrant stadium, cheering with flags, anticipating the 2026 FIFA World Cup, symbolizing the final opportunity to purchase tickets.

Buying Guides

Final 2026 FIFA World Cup Tickets Go On Sale April 1

The final sales phase for 2026 FIFA World Cup tickets is set to begin on April 1, offering fans a last opportunity to purchase tickets directly from FIFA. This first-come, first-served window is critical for securing a place at one of the 104 matches.

Hugo Lambert·April 1, 2026