Hydration Breaks

2 articles

A vibrant FIFA World Cup 2026 stadium filled with fans, with digital billboards displaying advertisements during a match.

Industry Picks

FIFA's 2026 World Cup Boosts Ad Inventory with New Hydration Breaks

The 2026 FIFA World Cup is projected to generate $850 million in U.

Nina Kapoor·June 19, 2026

Soccer players taking a mandatory hydration break on a World Cup field, with large digital billboards displaying advertisements surrounding the pitch.

Buying Guides

World Cup 2026 Features Mandatory Hydration Breaks for Ad Time

For the first time in World Cup history, all 104 matches in 2026 will feature mandatory three-minute 'hydration breaks,' allowing in-game commercials.

Hugo Lambert·June 11, 2026