BrandDeepDive

Mission Driven Business

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Ben Cohen, co-founder of Ben & Jerry's, campaigning to spin off the brand from Unilever due to concerns over its social mission being compromised under corporate ownership.
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Ben & Jerry's co-founder urges socially-minded ownership

Ben Cohen, co-founder of Ben & Jerry's, is actively campaigning in 2026 to spin off the ice cream brand from Unilever, arguing its social mission is compromised under corporate ownership.

Victor Hale·May 26, 2026