Niche Products

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Close-up of hands creating intricate, personalized nail art with letters and patterns, showcasing the trend of hyper-personalized beauty.

Why Consumers Are Choosing Hyper-Personalized Beauty Over Mass Market Options

Forget simple manicures: consumers are now adding letters and intricate gingham patterns to their nails, signaling a profound shift towards hyper-personalized beauty as an identity statement.

Nina Kapoor·May 14, 2026