BrandDeepDive

Pepsi

2 articles

A split image showcasing vintage Burger King and Pepsi logos integrated into modern and futuristic settings, symbolizing the blend of past and future in brand narratives.
Brand Spotlights

How to Define and Protect Your Brand Narrative in 2026

In 2021, Burger King reintroduced characteristic features of its visual identities from 1969-1999 for its logo redesign, a strategic move that saw the fast-food chain embracing decades-old aesthetics.

Stella Moreno·August 1, 2026
A celebrity and a corporate executive sealing a brand ambassadorship deal, symbolizing the intersection of fame, strategy, and consumer psychology.
Brand Spotlights

What is Celebrity Brand Ambassadorship Strategy and Psychology?

In 2012, Beyoncé signed a $50 million endorsement deal with Pepsi.

Stella Moreno·May 14, 2026