BrandDeepDive

Virtual Reality

2 articles

A lone brand representative surveys a deserted virtual world, symbolizing the challenges brands face in the metaverse.
Brand Spotlights

What is the Metaverse and Why Do Brands Struggle With Virtual Experiences?

Global VR headset shipments fell 12% year-over-year in 2024, marking the third consecutive decline, according to TechCrunch .

Stella Moreno·August 21, 2026
A fashion show merging physical runway with digital projections, illustrating the complex relationship between virtual experiences and brand identity.
Fashion

Digital storytelling in fashion: Risks to brand identity

Fashion brands venturing into virtual or augmented reality risk inadvertently misrepresenting their physical products, potentially damaging their carefully cultivated image.

Sofia Duarte·June 21, 2026