The revenue charts had been flat for six months. The team, once cohesive, was now fragmented and disengaged. Deadlines were being missed, and the owner found himself buried in daily operational fires instead of steering the ship.
It is a familiar story. When business growth stalls, the problem often is not the market but the people, and that breakdown quietly drains productivity, momentum, and profit. It is a challenge that business coach and author Brad Sugars has dedicated over 30 years to solving.
1. Start with Leadership, Not Just the Team
When faced with poor team performance, many owners instinctively look for flaws within their staff. Brad Sugars argues this is often a mistake. A team, he says, is a reflection of its leadership.
