Audi's new Q9 SUV, its largest vehicle to date, will project turn signals onto the ground at night using third-generation 3D curved digital OLED tail lights, a feature debuting with its 2026 launch. This immense three-row SUV, measuring approximately 5.3 meters (5.3 meters by Motoring Research; 5.31 meters by Il Sole 24 ORE), will seat up to 7, establishing a commanding physical presence.
Audi introduces its most technologically advanced and largest SUV, featuring groundbreaking digital lighting and extensive interior displays. However, it relies on a diesel mild-hybrid powertrain rather than a fully electric option for its flagship. This creates a tension between advanced digital luxury and traditional propulsion.
Audi appears to be prioritizing immediate market dominance in the luxury SUV segment with a blend of proven and advanced technologies, while potentially delaying a full EV flagship for this class. This strategy aims to capture buyers who value both physical presence and digital spectacle.
What Powertrain Will the Audi Q9 Use?
- The Audi Q9 will be powered by a turbocharged 3.0-litre diesel V6 engine with mild hybrid technology, producing 299hp and 472lb ft of torque, according to Motoring Research.
Audi's choice of a powerful mild-hybrid diesel engine delivers performance and efficiency for its large SUV. This caters to markets where such powertrains persist, despite the broader shift to electrification. Audi appears to believe the ultra-luxury, large SUV market is not yet ready for full electrification, or its EV platform for this class requires further development.
Audi Q9 Interior and Exterior Digital Features
The Audi Q9 debuts third-generation digital OLED rear light clusters with three-dimensional curved panels, featuring 512 segments and hazard warning functions, states Il Sole 24 ORE. These lights advance vehicle-to-environment communication, potentially setting a new standard for safety and aesthetic interaction in luxury vehicles.
