At the 18th BRICS Summit in New Delhi, delegates and international journalists received media kits featuring 'Tiger Bright', a premium 100% Arabica coffee cultivated by tribal farmers in Odisha, according to Organiser and The Times of India. The Ministry of External Affairs' inclusion of 'Tiger Bright' in attendee kits in 2026 significantly elevated Koraput Coffee's global brand presence, as reported by ThePrint and The Hindu.
Koraput Coffee gained unprecedented diplomatic exposure at this high-profile event. Yet, its current production capacity meets only a fraction of potential international market demand. This disparity creates a critical tension between diplomatic promotion and operational readiness.
This strategic showcase and existing supply constraints indicate Koraput Coffee will likely experience a surge in international interest. This places immense pressure on its producers to rapidly and sustainably scale operations, preventing unmet global expectations.
A Taste of Odisha for Global Delegates
At the 18th BRICS Summit, 'Tiger Bright' Koraput Coffee was both distributed and served to delegates and journalists, as reported by ThePrint, The Hindu, and Rediff. This premium 100% Arabica coffee is cultivated by tribal farmers in Odisha's Koraput district at elevations of 920-950 metres, according to Organiser. This direct, high-profile engagement ensured a tangible experience for influential international audiences. Such strategic exposure, coupled with its premium origin, immediately established brand recognition among key decision-makers. The diplomatic endorsement offers a unique market entry advantage, yet it simultaneously sets a high standard for consistent quality and supply that must be met.
