A strawberry is a perfectly ordinary thing to find in a kitchen. A strawberry that unzips to reveal a floppy-eared bunny is another story entirely.

Someone clearly decided that a stuffed rabbit would be more entertaining if it spent part of its life pretending to be fruit. It is a wonderfully ridiculous idea, and the kind of small surprise that can make a toy memorable before anyone has even decided what to name it.

Kiddos Essentials has several plush designs with similarly playful personalities. Its selection includes capybaras carrying unusual accessories, a mother-and-baby pair, and a pig with an apparent enthusiasm for bubble tea. Their appeal goes beyond the familiar pleasure of hugging a soft toy, with unexpected details that give each character a little personality of its own.

The Bunny With Something to Hide