Alcohol Alternatives

1 article

Young adults enjoying functional beverages in a futuristic city, symbolizing the shift away from traditional alcohol consumption.

Functional Beverage Surge: Market Poised to Hit $300 Billion

In just ten years, the percentage of young adults aged 18 to 25 consuming alcohol plummeted by 10 percentage points, from 59.

Nina Kapoor·April 19, 2026