BrandDeepDive

Beauty Certifications

2 articles

Editorial illustration for Natural, Clean, and Non-Toxic Mean Almost Nothing on a Beauty Label — Here's What Actually Does
Beauty

Natural, Clean, and Non-Toxic Mean Almost Nothing on a Beauty Label — Here's What Actually Does

Beauty buzzwords like "clean" and "natural" are unregulated marketing claims; rely instead on third-party certifications like MADE SAFE, USDA Organic, and Leaping Bunny to verify product safety, organic content, and cruelty-free practices.

Sofia Duarte·October 17, 2026
Confused consumer examining beauty products with numerous misleading certification seals, highlighting the challenge of identifying genuinely clean beauty.
Beauty

What Do Clean Beauty Certifications Mean for Consumers in 2026?

Many for-profit, unregulated companies charge beauty brands for official-looking stickers.

Sofia Duarte·August 7, 2026