BrandDeepDive

Brand Narrative

2 articles

A split image showcasing vintage Burger King and Pepsi logos integrated into modern and futuristic settings, symbolizing the blend of past and future in brand narratives.
Brand Spotlights

How to Define and Protect Your Brand Narrative in 2026

In 2021, Burger King reintroduced characteristic features of its visual identities from 1969-1999 for its logo redesign, a strategic move that saw the fast-food chain embracing decades-old aesthetics.

Stella Moreno·August 1, 2026
Diverse consumers captivated by a brand representative sharing a story around a campfire, symbolizing connection and trust.
Brand Spotlights

What is brand storytelling and why does it build consumer loyalty?

A staggering 55% of consumers who connect with a brand's story are ready to open their wallets and make a purchase, as reported by Online Uwa .

Stella Moreno·May 19, 2026