Brand Partnerships
5 articles
AI fashion campaigns erode brand authenticity, sparking ethical AI debate.
Brand partnerships with AI social accounts plummeted by approximately 30% in the first eight months of 2025 compared to the same period in 2024, marking a sharp reversal in a once-hyped trend.
American Eagle Kicks Off Lamine Yamal Partnership for World Cup Buzz
American Eagle, facing a 2% decline in comparable sales in Q1 2026, has just launched its first campaign with 18-year-old soccer sensation Lamine Yamal, part of the longest partnership deal in the com
P&G Announces Official WNBA Partnership in New Sports Marketing Strategy
Procter & Gamble has entered a new multi-year, multi-brand partnership with the WNBA, a move that signals a significant shift in how major consumer brands are approaching sports marketing.
How Successful Fashion Brand Collaborations Work: A Complete Guide
Fashion brand collaborations are a powerful strategy for generating buzz and reaching new audiences. This guide breaks down the essential steps and elements for executing successful partnerships that drive growth and innovation.
How Successful Fashion Brand Collaborations Work: A Complete Guide
The art of the fashion brand collaboration has become a cornerstone of the industry, but these blockbuster partnerships are anything but accidental. Here's a step-by-step guide on how they work.