Car Market

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A vibrant yellow Kei car navigating a busy, neon-lit street in Tokyo, showcasing Japan's unique micro-vehicle class amidst urban architecture.

What Is a Kei Car? A Comprehensive Guide to Japan's Unique Vehicle Class

Kei cars are Japan's unique micro-vehicles, accounting for over a third of new car sales. Discover what defines them, their economic impact, and the debate around their potential in the U.S. market.

Victor Hale·April 8, 2026