Luxury Brands
7 articles
Kering brands deepen film production at Cannes
Saint Laurent Productions, a division of the luxury fashion house, co-produced Claire Denis’s 'The Fence,' signaling a new era where fashion brands actively create cinema, not just sponsor it.
What is the psychology of luxury brand appeal and premium experiences?
A consumer might choose a $5,000 watch over an equally accurate $50 one, not for its timekeeping, but because their brain irrationally equates the higher price with a boost in personal worth.
AI content in marketing risks devaluing luxury brands: ethical implications in 2026
Valentino, a brand synonymous with luxury, faced a torrent of online criticism for its new DeVain handbag adverts.
The Rise of Quiet Luxury: Brands Embrace Subtle Status Over Logos
The Rolex Cosmograph Daytona reference 126502 will retail for $57,800.
AI's Influence on Beauty Discovery Faces Scrutiny by 2026
Gucci is facing backlash for using AI-generated images in its marketing campaign for an upcoming show at Milan Fashion Week, sparking debate about luxury and authenticity.
Dupe Culture's Economic Fallout: Luxury Brands Face Shifting Landscape
Luxury giants like LVMH, which saw 14% growth in 2023, now report a mere 3% growth in 2024.
Beauty Brands Must Embrace Transparent AI or Risk Consumer Trust
Integrating AI without transparency risks eroding brand trust and authenticity for beauty and luxury brands. Discover why open disclosure of AI use is essential to preserve brand equity and connect with consumers.