Consumer Goods
5 articles
India Mandates Standard Edible Oil Packaging Sizes Affecting Market
Indian households will soon find their cooking oil shelves remarkably uniform.
Procter & Gamble Drives Household Products Innovation with New Strategies
Ariel's 'The Big One' laundry pods alone contributed over 40% to category growth in fiscal 2025.
P&G Announces Official WNBA Partnership in New Sports Marketing Strategy
Procter & Gamble has entered a new multi-year, multi-brand partnership with the WNBA, a move that signals a significant shift in how major consumer brands are approaching sports marketing.
Procter & Gamble Announces WNBA Partnership in New Sports Marketing Strategy
Procter & Gamble has announced a landmark multi-year, multi-brand partnership with the WNBA, signaling a major strategic investment in women's professional sports. This collaboration will integrate P&G products into the league's major events and athlete storylines.
How to Choose Sustainable Packaging for Your Consumer Brand: A Buyer's Guide
Choosing sustainable packaging is crucial for modern consumer brands. This guide offers an objective framework to understand materials, evaluate trade-offs, and make informed decisions that align with both commercial and ecological goals.