Counterfeiting

1 article

A visually striking contrast between authentic K-beauty products and their shadowy, counterfeit replicas, symbolizing the industry's global success and the threat of fakes.

K-beauty's global relevance transcends trends, but fakes threaten its rise.

In the first half of 2025, South Korea surpassed France to become the world's second-largest exporter of beauty products, a stark indicator of K-beauty's economic might, according to the BBC .

Sofia Duarte·April 20, 2026