BrandDeepDive

Customer Acquisition

2 articles

A visual metaphor showing companies prioritizing new customer acquisition over nurturing their existing, loyal customer base, leading to a sense of neglect.
Comparisons

Companies Boost New Customer Growth, Overlooking Loyal Customers

Despite a 20% increase in customer acquisition costs over five years, 70% of marketing budgets still target new buyers, according to Gartner Marketing Spend Survey 2024 .

Stella Moreno·May 21, 2026
Diverse creators actively engaging with shoppers and products inside a busy Sam's Club store, highlighting a successful influencer marketing campaign.
Comparisons

Sam's Club enlists 21,800 creators to boost membership

A recent campaign activated 21,800 creators, generating over 30,300 new Sam's Club memberships and 8 million new orders.

Victor Hale·April 17, 2026