Customer Trust

4 articles

Split image: a person sharing a genuine recommendation versus a sterile AI interface, illustrating consumer preference for human reviews.

Why Consumers Still Prefer Human Reviews Over AI Recommendations

Despite billions invested in advanced algorithms, a simple human review still often outperforms sophisticated AI recommendation engines when consumers are choosing a bottle of wine, a new video game,

Nina Kapoor·July 9, 2026

A skeptical consumer prioritizes a pile of discounted products over abstract AI marketing recommendations, highlighting a disconnect in consumer trust.

Technology

Why Consumers Are Wary of AI Marketing, Prioritizing Deals

Only 13% of consumers surveyed trust AI recommendations, a stark contrast to the increasing resources marketers allocate to AI personalized marketing.

Victor Hale·June 27, 2026

Consumer watching a video review on a laptop, with a graph illustrating a significant increase in conversion rates.

Product Reviews

What is the impact of video reviews on consumer decisions?

For a higher-priced product, simply displaying customer reviews can increase the conversion rate by an astonishing 380%, according to the Spiegel Research Center .

Stella Moreno·June 18, 2026

Diverse team collaborating around a holographic AI display, symbolizing ethical AI principles in product design and future innovation.

Technology

What Are Ethical AI Principles in Product Design?

Three quarters of companies believe a lack of transparency in their AI systems could directly lead to customer churn, a critical concern for businesses developing ethical AI products in 2026, accordin

Victor Hale·April 17, 2026