BrandDeepDive

Data Ethics

2 articles

Diverse group of people interacting with transparent AI interfaces, symbolizing trust and ethical data practices in marketing.
Brand Spotlights

What is AI Agent Trust and Why Does It Matter for Marketers?

Nearly three-quarters of consumers (76%) are so concerned about AI data practices that they would switch to a competitor, even if it meant paying more.

Stella Moreno·June 16, 2026
A visual representation of a consumer's mind processing digital information and making purchasing decisions in the modern online world.
Industry Picks

What Psychological Principles Drive Consumer Decisions in the Digital Age?

Instances of perceived deception, unethical data usage, or tone-deaf messaging can quickly erode consumer trust and lead to public backlash, according to cademix .

Stella Moreno·April 30, 2026