Demographics

4 articles

Diverse group of sophisticated individuals aged 40-65 exploring luxury fragrances in an elegant boutique setting, showcasing their refined taste.

The Over-40 Shift: Fragrance Sales Drive New Beauty Industry Priorities

Last year, the global luxury fragrance market grew by 15%, driven by consumers aged 40-65—a demographic the beauty industry historically overlooked, according to Euromonitor .

Sofia Duarte·September 4, 2026

Split screen comparing Fox News and ESPN logos, with a graphic illustrating a shift in the Adults 25-54 demographic viewership.

Brand Spotlights

Fox News Leads Cable News Ratings, Faces Demographic Shifts

Despite being the most-watched cable news network, Fox News was outranked by ESPN in the crucial Adults 25-54 demographic during May 2026, signaling a quiet but significant shift in viewership power.

Stella Moreno·June 8, 2026

Split image: dimly lit news studio contrasted with a vibrant crowd of young people engaging with screens, symbolizing MSNBC's shifting viewership dynamics.

Brand Spotlights

MSNBC Leads Primetime Ratings with 1.3 Million Viewers

In May 2025, MSNBC's primetime viewership in the 25-54 demographic plummeted by 34%, averaging just 73,000 viewers, according to Deadline/TVInsider.

Stella Moreno·June 5, 2026

Beauty

Generation X fuels double-digit growth for a beauty brand at Sephora

Sarah Creal Beauty, a brand explicitly for 'babes 40+', is experiencing double-digit growth at Sephora, according to ELLE .

Sofia Duarte·April 26, 2026