BrandDeepDive

Demographics

3 articles

Split screen comparing Fox News and ESPN logos, with a graphic illustrating a shift in the Adults 25-54 demographic viewership.
Brand Spotlights

Fox News Leads Cable News Ratings, Faces Demographic Shifts

Despite being the most-watched cable news network, Fox News was outranked by ESPN in the crucial Adults 25-54 demographic during May 2026, signaling a quiet but significant shift in viewership power.

Stella Moreno·June 8, 2026
Split image: dimly lit news studio contrasted with a vibrant crowd of young people engaging with screens, symbolizing MSNBC's shifting viewership dynamics.
Brand Spotlights

MSNBC Leads Primetime Ratings with 1.3 Million Viewers

In May 2025, MSNBC's primetime viewership in the 25-54 demographic plummeted by 34%, averaging just 73,000 viewers, according to Deadline/TVInsider.

Stella Moreno·June 5, 2026
Stylish Gen X women confidently exploring and purchasing beauty products in a bright, modern Sephora store, showcasing their influence on the beauty market.
Beauty

Generation X fuels double-digit growth for a beauty brand at Sephora

Sarah Creal Beauty, a brand explicitly for 'babes 40+', is experiencing double-digit growth at Sephora, according to ELLE .

Sofia Duarte·April 26, 2026