Digital Advertising
5 articles
Brand Marketing's New Era: From Awareness to Targeted Shortlists in 2026
Instead of casting a wide net, some brands are now using conversational AI to understand a consumer's exact goals, budget, and timeline in real-time, delivering a single, perfectly timed message.
Ethical AI Marketing is Failing: Brands Must Build Trust or Face Regulation
At a time when 83% of ad executives report their company has deployed AI in the creative process, many brands are using AI-generated influencers on social media to promote products without disclosing
Walmart's ad business sees strong Q1 growth
Walmart's global advertising business surged by 37% in the first quarter of fiscal 2027, a strategic pivot that significantly outpaces its overall revenue growth, according to TradingView .
Virtual influencers create an authenticity paradox, costing brands trust.
Despite 88% of consumers stating authenticity is paramount in influencer marketing, brands increasingly turn to AI-generated virtual influencers.
Adidas's Media Review Signals a Paradox of Growth and Misdirection
Adidas, a global brand reporting 24.