Dupe Beauty

1 article

A smartphone screen showing a viral TikTok video comparing a luxury beauty product with its affordable 'dupe,' set against a blurred backdrop of a modern beauty store.

The Dupe Beauty Products Shift: How Social Media Commerce Is Reshaping the Market

Once relegated to obscure online forums, dupe beauty products have exploded into mainstream retail, fueled by viral social media trends and a new generation of price-savvy consumers.

Nina Kapoor·April 7, 2026