BrandDeepDive

Ethical Consumerism

2 articles

Consumers in a modern, vibrant marketplace choosing eco-friendly products, symbolizing the significant market shift driven by ethical consumerism and sustainability trends.
Industry Picks

Beyond the Buzz: Analyzing the Market Shifts Driven by Ethical Consumerism

American consumers are projected to spend $230 billion on eco-friendly products in 2025. This signals a profound shift in ethical consumerism, forcing brands to re-evaluate their strategies.

Nina Kapoor·April 5, 2026
A consumer scrutinizes a product with misleading 'eco-friendly' labels in a supermarket, symbolizing the challenge of identifying greenwashing and making genuinely sustainable purchasing decisions.
Buying Guides

How to Identify and Avoid Greenwashing: A Complete Guide

Greenwashing misleads consumers with deceptive eco-claims, making it hard to choose sustainable products. This guide provides a step-by-step analysis to help you identify and avoid misleading marketing tactics.

Hugo Lambert·April 2, 2026