BrandDeepDive

Functional Beverages

2 articles

Young adults enjoying functional beverages in a futuristic city, symbolizing the shift away from traditional alcohol consumption.
Industry Picks

Functional Beverage Surge: Market Poised to Hit $300 Billion

In just ten years, the percentage of young adults aged 18 to 25 consuming alcohol plummeted by 10 percentage points, from 59.

Nina Kapoor·April 19, 2026
Trader Joe's Cherry Cola prebiotic soda can placed next to a Poppi prebiotic soda can on a wooden table, suggesting a taste test comparison.
Comparisons

Trader Joe's Prebiotic Sodas Taste Test: Poppi Rival?

At just $1.99 a can, Trader Joe's new Cherry Cola prebiotic soda rivals — and in some opinions, surpasses — the taste of its pricier competitor, Poppi, according to Tastingtable . This aggressive pric

Nina Kapoor·April 14, 2026