BrandDeepDive

Future Of Advertising

2 articles

Cannes Lions 2026 festival with a futuristic AI interface symbolizing OpenAI's new advertising ecosystem, highlighting the intersection of creativity and technology.
Brand Spotlights

Cannes Lions 2026 Day 2 Highlights Evolving Creativity

At Cannes Lions 2026, OpenAI stepped directly into the advertising arena, establishing its own ad ecosystem.

Stella Moreno·June 24, 2026
A futuristic cityscape with a flickering holographic brand logo, symbolizing the erosion of trust due to AI-generated content.
Industry Picks

AI content erodes trust. Brands must prove authenticity to survive 2026.

In 2026, 83% of ad executives report their company has deployed AI in the creative process, a sharp rise from 60% just two years prior, according to the IAB .

Stella Moreno·June 21, 2026