Gen Z Beauty

1 article

Erly Skincare bottle, minimalist design, on a clean counter, with a blurred Ulta Beauty store background and a young shopper, symbolizing the new launch.

Ulta Beauty Launches Erly Skincare to Capture Minimalist Demand

Dermatologist-founded Erly Skincare will launch in 750 Ulta Beauty stores, marking a significant bet on the minimalist beauty trend and a key test for building brand loyalty with younger consumers.

Sofia Duarte·April 4, 2026