BrandDeepDive

Gucci

3 articles

An artisan handcrafting a luxury leather handbag in a historic atelier, symbolizing the enduring value of brand heritage in luxury marketing.
Brand Spotlights

What is Brand Heritage and Why Does it Matter in Marketing?

In the first half of 2023, Hermès revealed extraordinary 25 percent growth, outpacing many luxury peers.

Stella Moreno·August 13, 2026
Cinematic depiction of AI elements merging with classic beauty imagery, symbolizing the evolving landscape of beauty discovery and marketing.
Technology

AI's Influence on Beauty Discovery Faces Scrutiny by 2026

Gucci is facing backlash for using AI-generated images in its marketing campaign for an upcoming show at Milan Fashion Week, sparking debate about luxury and authenticity.

Victor Hale·April 24, 2026
AI-generated models on a futuristic fashion runway, with a concerned human designer in the background, symbolizing the ethical dilemma of AI in fashion.
Fashion

What Is Ethical AI Fashion Trend Forecasting and Why Brands Must Be Responsible?

Gucci, a luxury fashion house recognized for "creativity and Italian craftsmanship," faces sharp criticism.

Sofia Duarte·April 24, 2026