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Fans celebrating the 2026 World Cup, with Visa's 'Tap In' campaign visible on screens, highlighting the importance of audience attention.

Visa's 'Tap In' campaign targets 2026 World Cup audiences

As Visa launches its star-studded 'Tap In' campaign for the 2026 World Cup, a new industry metric reveals that optimizing for audience attention is six times more effective at driving brand choice tha

Stella Moreno·May 22, 2026