Human Connection

2 articles

Commuters in a train station sharing a moment of connection over Nescafé coffee, highlighting the campaign's focus on small rituals.

Nescafé ignites small coffee rituals with new global campaign

On its initial day, a NESCAFÉ brand activation connected 600 commuters over coffee, yielding 33 high-fives, 285 waves, and 839 smiles.

Stella Moreno·May 18, 2026

A diverse group of people interacting warmly, with subtle, glowing AI elements weaving through their connections, symbolizing authentic human engagement in a digital world.

Brand Spotlights

The Empathy Gap: Why Brands Need Authentic Human Engagement in the AI Era

While AI offers powerful tools for personalization, an over-reliance on algorithms is creating a dangerous illusion of intimacy. To build lasting loyalty, brands must prioritize authentic human engagement.

Stella Moreno·March 30, 2026