BrandDeepDive

India

3 articles

Diverse Gen Z individuals in India embracing beauty trends, showcasing the market's premiumization and diversification driven by online purchases.
Fashion

Gen Z Beauty Trends Drive Market's Premiumization and Diversification

Gen Z consumers, often residing outside India's major metropolitan hubs, now account for nearly 60% of all beauty purchases on Flipkart, a staggering shift in market power, according to The Times of I

Sofia Duarte·July 3, 2026
A supermarket aisle displaying a uniform range of standardized edible oil bottles in various sizes, representing new government regulations.
Comparisons

India Mandates Standard Edible Oil Packaging Sizes Affecting Market

Indian households will soon find their cooking oil shelves remarkably uniform.

Victor Hale·June 6, 2026
Nykaa and 82°E logos merging, symbolizing the potential acquisition of Deepika Padukone's skincare brand by the e-commerce giant.
Beauty

Nykaa in Talks to Acquire Deepika Padukone's 82°E Skincare Brand

Nykaa, the e-commerce giant, has confirmed discussions to acquire a majority stake in Deepika Padukone's skincare brand, 82°E. This potential acquisition comes as 82°E faces financial challenges and could significantly reshape India's celebrity beauty market.

Sofia Duarte·April 6, 2026