BrandDeepDive

Nielseniq

2 articles

Diverse group of sophisticated individuals aged 40-65 exploring luxury fragrances in an elegant boutique setting, showcasing their refined taste.
Beauty

The Over-40 Shift: Fragrance Sales Drive New Beauty Industry Priorities

Last year, the global luxury fragrance market grew by 15%, driven by consumers aged 40-65—a demographic the beauty industry historically overlooked, according to Euromonitor .

Sofia Duarte·September 4, 2026
A glowing brand logo at the center, surrounded by abstract symbols of customer loyalty, premium pricing, and market share, illustrating strong brand equity.
Brand Spotlights

What Is Brand Equity and How Do Brands Measure It?

Companies with positive brand equity command premium pricing and launch successful customer rewards programs, according to NielsenIQ .

Stella Moreno·July 4, 2026