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Diverse group of sophisticated individuals aged 40-65 exploring luxury fragrances in an elegant boutique setting, showcasing their refined taste.

The Over-40 Shift: Fragrance Sales Drive New Beauty Industry Priorities

Last year, the global luxury fragrance market grew by 15%, driven by consumers aged 40-65—a demographic the beauty industry historically overlooked, according to Euromonitor .

Sofia Duarte·September 4, 2026