BrandDeepDive

Olay

3 articles

A modern Walmart.com fulfillment center at night, showcasing premium beauty products and efficient operations, with Olay Regenerist highlighted.
Beauty

Walmart's Beauty Boom: Heritage Brands Drive Online Sales Surge

In the last 30 days, Olay's signature Regenerist cream alone generated an estimated $412,000 in sales on Walmart.

Sofia Duarte·June 16, 2026
A beautifully arranged display of award-winning beauty products on a counter, featuring the Good Housekeeping Seal of Approval.
Beauty

Good Housekeeping Reveals 2026 Believe in Beauty Award Winners

Olay Regenerist Micro-Sculpting Cream, a winner in the Good Housekeeping Institute's 2026 Believe in Beauty Awards, increased skin moisturization by a remarkable 47% over six hours in lab tests.

Sofia Duarte·May 15, 2026
Dynamic image showing WNBA players on court with P&G brand logos subtly integrated into the stadium, symbolizing the new multi-year partnership between Procter & Gamble and the Women's National Basketball Association.
Brand Spotlights

P&G Announces Official WNBA Partnership in New Sports Marketing Strategy

Procter & Gamble has entered a new multi-year, multi-brand partnership with the WNBA, a move that signals a significant shift in how major consumer brands are approaching sports marketing.

Stella Moreno·April 8, 2026