BrandDeepDive

Old Money Style

3 articles

A person embodying quiet luxury, dressed in sophisticated, unbranded attire, in an elegant, dimly lit setting.
Fashion

What is quiet luxury and why is it appealing?

After the first episode of 'Succession' Season 4 aired, Google searches for 'quiet luxury,' 'stealth wealth,' and 'old money style' skyrocketed by 684%, 990%, and 874% respectively.

Sofia Duarte·August 26, 2026
A close-up of a luxurious, unbranded cashmere coat draped elegantly over a chair in a minimalist, high-end setting.
Fashion

What is the Quiet Luxury Trend and Why Does It Matter?

Google searches for 'quiet luxury' surged 684% after the first 'Succession' episode aired.

Sofia Duarte·May 30, 2026
A close-up of a luxurious, unbranded cashmere sweater in a minimalist boutique, symbolizing the quiet luxury fashion trend.
Fashion

What is Quiet Luxury Fashion and Why Is It Trending Now?

After the first episode of "Succession" aired, Google searches for "quiet luxury" surged by 684%, igniting a real-world fashion phenomenon.

Sofia Duarte·May 10, 2026