Pasadena

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Shoppers enthusiastically entering the first U.S. Olive Young store in Pasadena, California, signaling a major K-beauty market expansion.

Olive Young Launches First U.S. Store, Boosting K-Beauty Market Trends

On its opening day in Pasadena, California, South Korean beauty retailer Olive Young recorded over 1,000 transactions.

Sofia Duarte·June 5, 2026