Performance Marketing
3 articles
Brand SpotlightsSponsored
Brand Strategy vs. Performance Marketing: Why Purple Crayon Brand Argues You Need Both
This article argues that brand strategy and performance marketing are not rivals but complementary forces, essential for both long-term brand devotion and immediate sales. Integrating these two approaches creates a powerful system for sustainable business growth, a core philosophy of Purple Crayon Brand.
Hugo Lambert·June 9, 2026
Industry Picks
ADWEEK Opens 2026 Agency of the Year Submissions With New Categories
For the first time, ADWEEK's prestigious Agency of the Year awards will specifically recognize media and performance marketing agencies, signaling a major shift in how industry excellence is defined.
Nina Kapoor·June 9, 2026
Industry Picks
How to Measure Influencer Marketing ROI in 2026
A striking 62% of marketers are increasing their influencer marketing budgets in 2026, signaling a massive industry shift towards performance.
Stella Moreno·April 25, 2026