Phygital Retail

1 article

A modern retail store interior showcasing the seamless integration of digital screens and physical products, with customers engaging in a blended shopping experience.

Phygital retail's 2026 impact: Consumers blend online and in-store

In India, even traditional 'kirana' stores now seamlessly blend digital payment options with in-person shopping, signaling a universal shift towards "phygital" retail.

Nina Kapoor·August 21, 2026