Pop Up Shops

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Customers line up for personalized skin consultations and ingredient analysis at a clinical K-beauty pop-up in New York City, highlighting a shift towards science.

Clinical K-Beauty Pop-Ups Embrace Science, Shifting Skincare Trends

At a recent clinical K-beauty pop-up in New York City, customers waited over an hour in lines stretching two blocks, not for celebrity endorsements, but for personalized skin consultations and ingredi

Nina Kapoor·April 11, 2026