Public Relations
4 articles
Boutique vs. Large PR Agency: Why Fortune 500 GCs Choose Story Group's Senior-Only Teams
For Fortune 500 General Counsels facing high-stakes crises, the article explores the critical choice between large PR agencies and boutique firms. It highlights why senior-only teams, like Story Group's, are becoming the preferred choice for their decisive speed and seasoned judgment.
The 3 Overlooked Steps in Litigation Communications: The Story Group Framework
Traditional PR tactics are often insufficient in high-stakes litigation communications, where reputation and enterprise value are on the line. This article introduces a framework, like that used by Story Group, to proactively manage crises by forging a single source of truth and shaping the narrative outside the courtroom.
Millennial PR vs. Gen Z Social: A Tale of Two Marketing Strategies
Despite 81% of Gen Z being deeply concerned about data privacy, a surprising 88% willingly share their personal information for personalized experiences, according to Wearebrain .
Beyond Damage Control: Why Authentic Brand Investigations Are Non-Negotiable for Trust
The recent investigation into UK firms for alleged 'fake review failings' highlights a critical need for corporate accountability. Consumer trust now depends on transparent and authentic brand investigations that prioritize genuine action over damage control.