BrandDeepDive

Purchase Intent

2 articles

Diverse audience mesmerized by a holographic brand story projection, illustrating the power of psychological principles in marketing.
Brand Spotlights

What are Psychological Principles in Brand Storytelling?

A recent survey revealed sustainable brand storytelling alone significantly predicts consumer purchase intentions, often more powerfully than product features or price, according to Acr-journal .

Stella Moreno·September 9, 2026
A diverse group of people captivated by a storyteller around a campfire, symbolizing the power of brand narratives to foster connection and loyalty.
Brand Spotlights

What is Brand Storytelling and Why Does It Drive Consumer Loyalty?

55% of consumers are more likely to buy from a brand they love if they relate to its story.

Stella Moreno·April 24, 2026