BrandDeepDive

Refillable Beauty

2 articles

Diverse consumers happily selecting refillable beauty products from sustainable displays, highlighting a major shift towards eco-conscious choices in the cosmetics industry.
Industry Picks

Refillable Beauty Sales Surge 364% Amid Sustainability Push

Sales of refillable makeup products surged by an astonishing 364% from January through July 2022, signaling a seismic shift in consumer priorities within the beauty industry.

Nina Kapoor·July 15, 2026
Juxtaposition of innovative refillable beauty packaging and a neglected product on a shelf, highlighting the consumer adoption gap.
Beauty

Refillable Beauty's Green Promise Challenged by Adoption Gap

One beauty brand invested $300,000 in refillable packaging for a new serum, only for the product to fail and the sustainable packaging to be discontinued, according to Allure .

Nina Kapoor·April 23, 2026